User experience is everything when it comes to your website. You need to ensure that your target customers have a good impression of your website, can easily find what they need, and are encouraged to return to your site again in the future. To achieve all of these, you’ll need to level up your website’s design!
Since your website is the backbone of your online presence, you need to ensure that it represents your company in the best possible way. Your website needs to be pleasant to the eyes and also easy for anyone to navigate. Once you have all of the correct elements down, you’re sure to grow your client base, increase your sales, and boost your visibility on the world wide web!
Levelling Up Your Web Design
Web design isn’t just about making things pretty—any website design company will tell you so. A well-designed website is so much more than just its visuals; it also needs to provide easy navigation and improve accessibility for your visitors. If your website isn’t doing its job, perhaps it needs a makeover!
Here are a few steps to follow when planning a new web design:
- Record Your Site’s Benchmarks
How can you tell if your new website design is doing well as compared to your previous web design? To measure the success of your web design, you’ll need a few numbers to establish a baseline. You should first record your current site’s benchmarks to compare the numbers after the redesign.
You can measure the success of your redesign by recording the following:
- Total monthly sales
- Average monthly leads
- Average monthly visitors
- Top-performing keywords
- Average monthly time on site
- Average monthly bounce rate
- Number of website pages indexed
- Number of pages that receive traffic
- Total number of inbound linking domains
- Have a Goal
What do you want to achieve with your redesign? You can’t just tell a website design company to make things look better—they’ll need something with more substance and direction! Your web design should be focused on specific goals and must have measurable objectives.
Keep in mind that your new goals must be S.M.A.R.T.—specific, measurable, attainable, relevant, and timely.
- Identify Your Audience
Who are you designing your website for? Your website won’t connect to your audience if you don’t even know who your audience is!
Determining who your target audience is will allow you to focus your efforts on a specific group instead of catering to everyone. When you have a target audience, you can refine your marketing efforts, thus leading to better SEO, increased engagement and conversions, and lower bounce rates.
- Map Out Your Site Structure
How will your website function? You must design a detailed sitemap to ensure that your visitors will have a positive user experience when they visit your website. See how your users interact with your site and determine whether there are any improvements you can work on.
- Work with an Expert
Web design isn’t easy—there are many complexities involved in the appearance and layout of your site. There’s no way that you can’t do it all just by taking a crash course on web design. If you want to have a successful redesign, you should leave it to a web design company that has a team of experienced professionals that can help you out.
A great website provides a user experience that is intuitive, reliable, fast, and engaging. To achieve this, your website needs to have an excellent design! Follow our guide so that you can easily plan out your web design and collaborate with a professional for a successful redesign.
Are you looking to redesign your business’s website? Leave it to us at F8 Media! We are a web design company in the Sunshine Coast that can help you increase sales, generate better leads, take online bookings or payments, or start selling online while you take it easy! Connect with us to learn more!