Blogging is one of the simplest and most effective strategies to increase traffic to your e-commerce website. It has grown to be such a popular and profitable Internet activity over the years that it has spawned an entire industry.
In this article, we will share six tried and tested ways you can use your e-commerce blog to gather leads that you can remarket for future sales:
Increase SEO Ranking
Did you know that your content and items may be discovered faster through SEO? Yes, one way to do this is to add particular keywords on your landing pages and alt text on your product images. However, it won’t be much of a help if your rivals are doing the same thing. What you can do is pay for SEO services or add more SEO-based content yourself, which can include listicles, product features, or any other types of articles.
Showcase New Products
If you post something about your products, visitors on your page will get an idea about the new item you are offering and why it is worth purchasing. Product features can also stay on your site for days or even months, which can help generate future sales. Another good way to show off a new product is by collaborating with an influencer who can write about it.
Highlight Brand Milestones
Let people know that your brand is doing well by showing them your achievements. You can post about receiving an award, getting featured on top magazines, selling an item to a famous individual, or partnering with other brands. Doing this can build confidence among your customers and drive more purchases, especially when they know that you’re a leader in your industry.
Educate Your Customers
According to online data, 63 per cent of shopping experiences begin online. In comparison, 53 per cent of customers constantly research before purchasing to make the best possible decision.
Keep in mind that shoppers today want to get their money’s worth, so take advantage of this opportunity. Knowing that they do a lot of research on the products they are interested in creates educational content that will spotlight your brand and products. In this case, tell them why you are the best choice among your competitors!
Share a Lead Magnet
A lead magnet is a marketing term for a free item or service given away in exchange for contact information. Examples include trial subscriptions, special discounts, free samples, e-newsletters, and free consultations, among others. Your lead magnet might appear as a pop-up window while visitors are browsing your blog. It will likely interrupt their browsing, so make sure that what you are offering is irresistible. For this step, you can work with a web developer from F8 Media to help you create one.
Upsell Your Products
Upselling is the skill of never letting consumers leave without purchasing anything or convincing them to buy something else. To integrate this in your blog, you can use upselling apps or simply put product recommendations in your articles. You can also add links to other product features to not only upsell but also boost SEO!
Blogging should be a key component of your marketing plan, regardless of the type of e-commerce business you run. One of the most significant things that will surely help your site is by attracting and engaging with consumers. As you deliver a constant flow of interesting information, a well-curated blog will pull your readers and catch their attention!
F8 Media can help you capture leads through your website blogs and more. We are the leader in web design, web-based application development, mobile-friendly websites, e-commerce and digital marketing in Caloundra, QLD. Our team, each with their own special area of expertise, will bring all aspects of your project to completion on time and on budget. Get in touch with us today to learn more about our services!