How much will it cost for you to set up a business website in Australia?
It seems to be a pretty simple question, right? Well, it isn’t. There are actually a number of variables that need consideration and all of these affect the total cost of your website design and development.
Here’s what you should remember: a great website will be a tremendous asset that will boost revenue for you in the future. So, yes, you should not skimp on it. It’s one of the best investments for your business. Because your website will represent your brand and your products online, you want to be sure that it makes the best impression possible on existing and potential customers alike.
To help you understand how the pricing for a website goes, F8 Media breaks it down for you:
The Purpose of the Website Matters
Before anything else, you need to determine the purpose of your website. Is it so that you can provide information about your company, or are you thinking of using it to expand your e-commerce business?
A static website is more suited for a smaller business that doesn’t intend to boost its online sales and instead focuses on providing information about its brand. Because it’s only going to need a few pages, a website like this costs about $1000 to $3000.
Those who want an e-commerce website, on the other hand, should be ready to shell out anywhere between $3000 and $12000. Add to that the cost of your domain name registration that you’d have to renew every year.
Factors That Affect the Cost of a Website
One of the critical components of a website is the sales copy. This is what’s going to engage and persuade your audience to stay on the website and buy products or get services. If you have writing skills and time to spare, you can take this task on. Otherwise, you’ll have to pay a professional copywriter or a team of writers to do this for you. That could cost you $200 to $600 per page, depending on who you get to do it.
Apart from words, your website needs images and videos that will not only make your website attractive but make it look professional too. If you’re on a budget, you can use stock photos that cost around $200 for 20 or so images. However, those images could make your website look unprofessional and even tacky. Hiring a photographer is so much better, but that’s going to cost you an extra $100 to $3000.
Number of Pages
It’s pretty straightforward: the more pages there are, the more costly it will be. Remember that the development won’t just create those pages from scratch, but they’ll have to test them all one by one to ensure that they’re working properly.
There are platforms that allow you to DIY your website, complete with templates for your design. These are cheaper than having a custom website, but the caveat is that your website would look like thousands of others – and you don’t want that for your brand.
Because a huge chunk of traffic now comes from mobile devices, it’s crucial that your website be optimized for all screen sizes.
Last but certainly not least, you’d need to secure your website so that it won’t be hacked or be a victim of brand abuse. This will undoubtedly increase the cost, but as you can see, it’s a necessary expense.
When you consider all these factors, you’ll see why website developers set the prices they do for their services. Building a website is not as simple as you might think, and it takes days, weeks, and even months to complete. The know-how and expertise necessary for this task are also built through years of studying and practice. If you are being offered a custom website for a price that’s unbelievably low, it’s probably too good to be true because any web developer worth their salt knows the value of their work.
When you’re ready to get services for web design in Sunshine Coast, F8 Media is here for you. As an industry leader, we can provide you with a standout website that suits your needs.
Contact us today to find out more!