Technology is perpetually changing how we do business. This is especially true when it comes to the internet as it is in a constant state of evolution. It wouldn’t be an exaggeration to say that there are always new developments with digital marketing and SEO. And seeing as we’ve already talked about how businesses and eCommerce websites can benefit from SEO, it’s important that you stay on top of these developments so you can make the most out of your digital platforms.
This is easier said than done as there seems to be a multitude of trends and innovations that are being developed every day. To help make things easier for you, we thought it would be best to compile the top SEO trends for 2021 so that you can adopt them into your digital marketing strategies. If this is something you want to know more about, read on for our picks of the three SEO trends that you should be utilizing for your website!
Voice search has been on a steady ascent in recent years. So much so that some estimates highlight that the number of voice searches has already equalled the number of written-text queries. This isn’t something that will be slowing down anytime soon as the technology that supports voice searches are continuously being improved.
So how do you take advantage of this growing trend? The key is understanding the difference between spoken language and written text. Essentially, the way we speak is different from how we write. Speech is much more natural and less rigid than written text. Since the search queries are being submitted via speech, it’s important that you adopt more natural language in your websites.
Local searches have also been on the rise. In fact, Google highlights that 46% of searches have local intent. Basically, what this means is that these searches include the words “near me” in the search query. This is crucial as local searches tend to have higher conversion rates. It’s in your best interest to harness local queries as it paves the way for growth and sustainable success.
Luckily, it’s rather easy to optimize for local searches. All you need to do is to add your business details to the local listings across all the locations wherein your business operates. You also have to make sure that all the information regarding your business is consistent in all of your platforms.
Mobile optimisation is becoming more and more important. This becomes even more evident when you consider that 60% of all online searches are now performed on mobile. Failing to optimize for mobile puts your business at a disadvantage.
You’ll want to make sure that your site is designed to accommodate smartphones. This means changing your web design to ensure that the pages will load properly for people who aren’t browsing the internet using their computers. You’ll also want to make sure that all your images are formatted properly so that the sites load fast. These changes will be a huge help when it comes to improving the state of your website for mobile phones.
We hope this article proves to be useful in helping you maximize your websites. While they may require you to make significant adjustments, these trends will help boost your online presence and is a step in the right direction when it comes to achieving your business goals. For more information on these developments, don’t hesitate to ask your chosen SEO professional.
If you need help improving your website’s SEO, then you’ve come to the right place. F8 Media is the best option when it comes to SEO services on the Sunshine Coast. Our team of dedicated professionals will help you maximize your online platforms in ways that will set you up for long-term and sustainable success.